Snow + Rock are a leading Outdoor sports retailer, they have been benefiting from online success with MAD for the last 3 years.
Snow + Rock initially approached M.A.D for help solving a programming issue on their website. After investigating their website MAD found it to be slow and lacking functionality, MAD proposed that they would benefit hugely from a new website that was 100% content managed and based on Search Engine Optimisation best practice.
The new site was launched in October 2004 and has seen online sales rise so much so that the original weekly sales figures are more representative of previous daily figures, whilst average daily visitors have more than trebled.
One of Snow + Rocks key desires was to minimise the seasonal fluctuations between winter sales and summer sales. Their online marketing campaign was broadened to emphasise the summer sports equipment available at Snow + Rock and this has seen a minimal gap between summer and winter sales and visitor numbers.
The site continues to succeed on the Search Engine, and MAD and Snow + Rock are continuing to take it further. See for yourself, take any product or category of products and search for them on Google!
