Zee & Co.
Back
Zee & Co were founded in 1984 over twenty five years ago. One of the original multi brand designer stores
- Zee & Co is a truly independent fashion retailer. The brand provides for the discerning customer with an
eclectic mix of clothing, luggage and accessories from high profile major brands such as Stone Island & Hugo Boss
to famous fashion labels like Y-3 Yohji Yamamoto & Paul Smith.
When Zee & Co came to M.A.D, they were looking for an agency with experience in creating great looking web
sites, which would understand what it takes to represent great luxury brands online.
Objective
Design would be paramount, as the new site had to be engaging and rapidly elevate Zee & Co as THE place to
find top designer clothing brands.
The main objective for Zee was to find a company that could provide not only an end-to-end system for the
management and publication of all those great products, but a partner that understood the commercial pressures
associated with running a major fashion retailer.
This is where M.A.D were able to step in and meet with the Senior Management team at Zee&Co, confident we had
the track record and commercial experience to make the site a success. Zee were looking for an agency that could not
only deliver a great looking website, but also take on all online marketing activity and all Pay-Per-Click and Search
Engine Optimisation on the site.
"Conversion is always paramount in M.A.D solutions,
and Zee & Co is no exception"
Steve X of Zee & Co
Solution
M.A.D have been able to produce a fantastic looking site that is stylish, easy to use and that uses an
intuitive navigation optimised for a great customer experience. The site is also designed to make it really simple
for search engines to find.
Users can filter their search by 'Brand', 'Type' or, if preferred, 'Label'. The overall design and layout of
the system, from the basic navigation to the 'product categories', ensures the customer is never more than 2 clicks
from a purchase.
The site includes what we call 'Buyers Guides'; each guide providing targeted content specific to a particular product
or product range. We find these guides prove very popular and contribute significantly to conversion.
We also introduced 'Lifestyle' guides to the site - interesting collections of topical fashion and lifestyle content,
designed to help the user through what can be a difficult decision, i.e. what style to go for.
Conversion is always paramount in M.A.D solutions, and Zee & Co is no exception. www.zeeandco.uk uses the now
familiar M.A.D 'Checkout' that has been developed over the last 5 years. The fact is that we now know what consumers
are looking for from a checkout and don't get hung up on developing tools and gizmos that the customer either can't
use or that obstruct their propensity to purchase.
Confidence in the security of the system, along with having the option to buy without having to first create an
account, are all major factors in the success of the site and its success in converting visitors to customers.
Result
A site that is effortlessly simple delivers a rich customer experience and is an elegant representation of the
Zee & Co brand. Initial sales targets were smashed within the first month of launch with an average increase of
18% with a 77% increase in traffic compared to the same period before we took control of the site. Cost per order
on Adwords has been reduced by 28% and organic referrals have increased by 88% over the same period.
Clearly the new site has taken the Zee & Co brand to even greater success, and long may it continue!
Launch Site