The functionality is relatively straight forward, and it increases average order values by analysing the historical sales data over the previous 6 months and serves up to the end user on a product page, and basket, what other customers have actually purchased and what they recommend. As time moves on the system learns from the constantly updated data, and serves up even more relative & associated products.
Since the implementation of the Avail product, Splash have seen a sales increase which has out-performed on expectations, and this is expected to keep growing and improve.