One of the UK's leading e-commerce only bathroom retailers www.Splashdirect.com today re-launched their 3rd generation e-commerce offering on the M.A.D platform. Already a multi-million pound retailer their drive, ambition and focus perfectly matched M.A.D's commercial strengths to deliver a strong, commercially focussed strategy. Working together both will continue to strive to increase sales through conversions, retention and set themselves apart in a fiercely competitive online marketplace.