08/08/2010

8 Common E-Commerce Design Mistakes

A successful E-Commerce design is vital for your website to operate to its optimum potential. There are many pitfalls and easy mistakes to make, so here are a few to watch out for and how to avoid them. 1. Not Enough Product Information In a high street shop, a customer can pick up and feel [...]

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20/07/2010

MAD keep working despite no electricity…

Let it not be said that the staff at MAD are not 100% committed to their roles.  News was delivered a week ago by the electricity company that on Tuesday 20th July MAD would have no power whatsoever in the building, as we’re being  shut down for some planned maintenance work.  Power would be off [...]

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01/07/2010

Online Retail To Grow By £8bn

Online retail is growing at a much faster rate than in-store sales, new research has claimed. According to the second annual PayPal Online Retail Report, undertaken by Experian, retail sales via the internet are set to increase in value by £8 billion between now and the end of 2012, while store retail should increase by [...]

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03/09/2010

Craigslist’s growing PR problem

The controversy over these ads isn't new, but it isn't going away. Despite Craigslist's attempts to appease lawmakers and law enforcement, public officials continue to lambast Craigslist. Some are even suggesting that laws designed to limit the liabili...

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03/09/2010

Innovation in content strategy

  “In 2011, content strategy will cause a bigger buzz than social media.” So said the opening speaker at this year's Content Strategy Forum in Paris. Developing effective content is nothing new, but the last twelve months have see...

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03/09/2010

VeryFashion: iPad app review

Navigating through the app  The navigation menu for the app only appears when you click on the link in the top left, otherwise all you see is a photo of various items, none of which can be clicked on.  The various options are displayed in a l...

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Consultancy & Training

Would you like know what is involved in developing a successful E-Commerce strategy – without the Smoke & Mirrors?

How to increase targeted traffic and increase sales from your website? How to really KNOW if you are making the most from your existing web strategy?

What to look for, how to measure, what to do – and when. How to promote and market the products. What’s going right, and what’s going wrong.

We can share our expert knowledge with you, gained over many years in E-Commerce on how to commercially manage, review and operate an on-line strategy.

We will demonstrate how to maximise the return from your existing strategy, what signals to look for both positive and negative, how to affect the prospect ratio, checkout conversion ratio and increase average order values – and have a positive impact on your sales.

What can be done to effect sales on a poor traffic day? Similarly, what can be done to maximise sales on a busy day?

MAD are a very different proposition compared to the ‘run of the mill’ e-commerce developers.  We are uniquely commercially led, and our interest is very simply to increase bottom line profit.

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MAD can help you to understand the metrics & activity on your website, and more importantly how to deliver change that improves conversions and sales.

Increasing your sales, getting more from what you already have, and ultimately increasing the bottom line through better prospect and conversion rates, and average order values is, and has to be the starting point and most cost effective way of driving any E-Commerce strategy forward.

If you would like M.A.D to help you with some free advice on your e-commerce strategy then contact one of our business professionals who will be pleased to help you.

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