Customers are looking for a professional and reliable website that has:

Quality and trustworthiness. How do customers know they'll ever hear from you again once they've typed in their credit card details?

An attractive, professional website design reassures them they've come to the right place. Secure shopping, clear contact details and returns policies consolidate the feeling of professionalism covertly conveyed by the design.

Product information. Is there enough information for customers to make an instant buying decision? The site should show:

• product names
• pictures
• manufacturers
• prices
• dimensions

• colours
• materials
• delivery and returns policies
• an informative description

Straightforward buying process. Make buying as easy as possible. Have a big and obvious 'BUY NOW' button, clear delivery and returns policies and access to your contact details for any queries.

Intuitive navigation. Navigation should be intuitive and logical. Ensure products are in logical categories. The customer's attention should be on your products, not on trying to figure out how the website works.

Speedy download. Not everyone has broadband. And some people go on the Internet using mobile phones, web TV or palm-tops. When websites take too long to download, customers get impatient and click away.

Brand consistency. Keep the website consistent with your business image. People are wary of schizophrenic companies.

Browser compatibility. Whether visitors use Internet Explorer, Mozilla Firefox, Netscape, Opera or any other browser, make sure they see it as it's meant to be seen.

What matters to you? Only you know exactly what you want from your website, but here are the main factors you should consider:

Return On Investment. On average, a new MAD Productions website pays for itself in about a year. We'll ensure your profit margin keeps on growing long past ten months.

Having a professional website. A good website should:

• Reflect well on the company
• Be consistent with your company image
• Attract and satisfy customers
• Give overt and covert trust signals - such as professional design, a protected payment system and quality copywriting Appealing to your target market. The design must be aimed at your target customers in order to pull in the orders.

Control. We want you to have as much control over your website as possible:

• Your website is viewable in our Client Lounge throughout the design stage
• Content is easy to update with our SmartLift content management system
• Simple statistics feature shows you exactly what visitors are doing