Online Marketing

The Internet is a fast-paced environment. This new world of instant global searches and snap decisions gave birth to e-commerce. You're already in a strong position. All over the world, your target audience is searching for your products right now. Aim a professional and content-rich website right at them - it's what they want.

Questions to Ask Yourselves:

Online Marketing Strategies

  • Who is your target audience?
  • What is the psychology of online shoppers?
  • Are your design, structure and content all conducive to online sales?
  • Does the site reflect your company image and branding?

Sales Ratios and Traffic

  • Does your site appear trustworthy and secure?
  • Is your site 'sticky'? Is it fun and easy to use with first-rate information?
  • Do customers keep coming back?
  • Does it have enough information for a visitor to make a buying decision there and then?

Search Engine Optimisation

  • How do visitors find you?
  • Do you rank highly on the search engines, both for product names and general descriptions?
  • Is your website search-engine friendly? The design, construction and content are absolutely crucial determinants.

Once we have optimised your site, the search engines can take visitors straight to it. The shop doesn't need to be open. No salesmen are required.

E-commerce has the potential to revolutionise your business. Work with us to devise an ecommerce marketing strategy calculated to create a strong, authoritative online presence and to generate a measurably higher Return On Investment (ROI).

Top 8 Web Marketing Myths

  1. Our IT dept can create a successful e-commerce website. As likely as a plumber building an office block! Web marketing is a specialist arena and doesn't succeed without the qualified professionals.
  2. Our website already has 10,000 hits a day. Before the millennium, 'hits' was a term used to inflate the apparent popularity of websites. In reality - it's meaningless in terms of visitor numbers.
  3. Having a website will get me on the search engines. Yes, it probably will … eventually. But you are unlikely to achieve good search engine positioning.
  4. Once the website is up and running, we can sit back and relax. No chance. Content must change constantly to keep visitors coming back and search engine rankings high.
  5. Flash technology is vital for a modern look. No, no, no! Do you like those flashing banners? Plus, it's slow to download and useless for search engine optimisation.
  6. I'll try a cheap web marketer first. I can always switch to another company later. Harder than changing banks. And choosing a cheap company will end up costing you much more in time and trust.
  7. A website doesn't have to be ultra-professional. Oh yes it does. The Web may have a fast-food mentality, but people want gourmet steak before they part with their cash.
  8. We'll start small and expand once we've seen results. It doesn't work that way. That's like a racing driver competing in a Fiesta and pledging to buy a sports car once he's won his first race. For success, think big from the start.

"On the Internet, anyone can outstrip the big boys. Waterstone's and Borders have now had to farm out their e-commerce solutions to Amazon - a company born on the Web that now has the online monopoly in bookselling."

Contact us now to find out how we can help your business.