Search Engine Optimisation (SEO)
Getting found is one of the most vital elements of a website's success. Since search engines drive the majority of new visitors to websites and develop traffic growth, we focus our efforts on ensuring you're on the first few pages. 92% of people don't click past page three, so it is crucial you rank well.
Currently, the big three search engines are Google, Yahoo! and MSN. Each uses a different algorithm to determine where to rank websites. Rankings shift constantly because search engines regularly update their algorithms. Comprehensive SEO efforts must be a long-term strategy in order to be effective.
For your e-commerce venture to be a real success, the following factors are essential:
- SmartLift content management system - enables regular website changes
- Informative & Extensive Copy - vital for the end user and search engine results
- Efficient, reliable and Search Engine Friendly Coding
- Ongoing business development strategy and SEO campaign.
SmartLift
Our content management system.
Its workings are a closely guarded secret and is one of the keys to our overwhelming success in e-commerce. Its clever optimisation techniques allow each product and each category to be a potential doorway to your website. As one of the best content management systems in the industry, SmartLift will push your site up to the level of the big boys.
Copywriting
Website copywriting has two audiences: people and 'spiders'. 'Spiders' (aka 'robots') 'read' your website and the search engines use their information to decide where to rank your site.
A copywriter includes a certain percentage of keywords and related phrases that people are likely to search for which are related to your products. This helps the search engines rank you highly for those keywords. It takes skill to produce clear, web-friendly copy that incorporates keywords without making the text clumsy. MAD Productions offers the services of professional web copywriters to produce quality content.
Coding
With their many eyes, spiders look not only at the content that real people can see, but also behind the scenes: at the coding. The building blocks of a website.
Expert coding is our programmers' forte and many subtle factors are involved. We don't want to bore you with the techie details, but if you are interested in finding out more, please ask us and we'll be happy to share our knowledge with you.
Ongoing Campaign
Due to the shifting nature of the search engine rankings, a long-term strategy must be applied to your SEO campaign to ensure ongoing success. Many companies have enjoyed the revenue benefits of a steady stream of traffic, only to be left deserted and debt-ridden when the search engines have an upheaval. Our SmartLift software adapts to changing algorithms and will ensure your company remains at the top of the tree no matter what the search engines do.
Fortunately for you and us, comprehensive and professional legitimate SEO is surprisingly rare, so getting the edge is highly feasible. Ask us how you can harness the potential of SEO to generate and sustain sizeable increases in your online revenue.
